Proposal · 26 October 2026 Website · SEO · Google Business Profile

Great plumbers.
A website that matches.
Found first on Google.

A new website for Shoreside Plumbing, built to win Gold Coast searches from the first click, plus your Google Business Profile set up properly. Then ongoing SEO and Google Business Profile management so more of the Gold Coast finds you, sees your 4.9 star rating and calls.

The Shoreside Plumbing team outside their Gold Coast workshop
The Shoreside Plumbing team, from your own website photos
Prepared for
Shoreside Plumbing
Gold Coast QLD · shoresideplumbing.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
25 November 2026
30 days from issue
01 · Executive Summary

The opportunity

Shoreside Plumbing is a family owned Gold Coast plumbing business with 15+ years of service, offering 24/7 emergency plumbing with no call-out fee, blocked drains, hot water, leak detection, burst pipes, gas fitting, toilet and tap repairs, water filters and bathroom renovation plumbing. Customers rate you 4.9 stars from more than 140 Google reviews. The reputation is already there.

This proposal is about making sure your website and Google listing are as good as your work, so the people searching for a plumber on the Gold Coast find you first and pick up the phone. It's $3,000 + GST for the new website and SEO and Google Business Profile setup, then $1,450 + GST a month for ongoing SEO and GBP.

◆ Why this, and why now

Built on what's already working for Shoreside Plumbing
  • ◆
    Your reviews are a real asset. 4.9 stars from 140+ reviews is hard to beat, but your current website doesn't show it. The new site puts it on every page.
  • ◆
    Plumbing is searched in a hurry. Someone with a burst pipe at 10pm picks from the first few results on their phone. Fast, clear mobile pages with one-tap calling win that job.
  • ◆
    You already have the suburb pages. 50 suburb pages are on your current site. We've kept every one at its existing address and rebuilt them properly, so nothing Google already knows about is lost.
  • ◆
    Your Google listing is the shopfront. Most local plumbing calls start from the map results, so a fully set up and active Google Business Profile matters as much as the website.
Shoreside Plumbing ute and plumber on a Gold Coast street
On the road
Shoreside Plumbing van with drain jetting equipment
Drain jetting
Gas continuous flow hot water system installed by Shoreside
Hot water
Completed bathroom renovation with a freestanding bath
Bathroom renovation
Stormwater pit installation in an excavation
Drainage works

Real Shoreside Plumbing job photos, carried across from your current website.

02 · Your New Website

Before and after, already built

We've already designed and built your new website so you can see exactly what you're getting. Same pages, same addresses, all of your photos and service copy, rebuilt to look modern, load fast and rank. Have a click around: shoresideplumbing-design.pages.dev ↗

Desktop
Before
Current Shoreside Plumbing website on desktop
shoresideplumbing.com.au today, captured 26 October 2026 at 1440px wide.
After
New Shoreside Plumbing website on desktop
The new homepage at the same size, with a quote form and your Google rating in the first screen.
On a phone
Before
Current Shoreside Plumbing website on a phone
Today on an iPhone sized screen.
After
New Shoreside Plumbing website on a phone
"Call now" and "Get a quote" stay in reach on every page.
115 to 12Files the homepage loads on desktopFewer requests, less waiting on a phone
1.2s to 0.3sHomepage fully loaded in our testSame machine and connection, 26 Oct 2026
63 pagesEach with its own title, description and schemaAll 62 current pages plus a new areas index
Before
shoresideplumbing.com.au
  • ✕ The homepage title targets "Plumber Ashmore Qld" rather than the whole Gold Coast
  • ✕ Some page titles don't match the page, for example the Contact page is titled "Bathroom Renovations Ashmore"
  • ✕ No business schema on any page, so Google and AI search have to guess your details
  • ✕ Your 4.9 Google rating isn't shown anywhere, and the Reviews page is empty
  • ✕ Suburb pages are short, with no links between services and suburbs
  • ✕ The quote form sits at the bottom of the page
View the current site ↗
After
The new Shoreside Plumbing website
  • ✓ Homepage built to rank for "Emergency Plumber Gold Coast"
  • ✓ 10 service pages with your real copy, FAQs and service schema
  • ✓ 50 suburb pages kept at their current addresses, linked to services and nearby suburbs, plus a new areas index
  • ✓ Plumber and LocalBusiness schema, breadcrumbs, FAQ schema, a sitemap and an llms.txt for AI search
  • ✓ A floating 4.9 rated on Google, 140+ reviews badge on every page
  • ✓ A three-step quote form in the first screen, with an emergency call prompt and photo upload
  • ✓ 137 of your own photos, compressed and sized for phones, and your Google listing map on the Contact page
Explore the new site ↗
03 · SEO & Google Business Profile

Found first when the Gold Coast needs a plumber

The new website is the foundation. The monthly retainer is what moves you up. SEO and your Google Business Profile work together so you show up in the map pack and the organic results for every service and suburb you cover, and your 4.9 star rating from 140+ reviews does the rest.

1
Website + SEO and GBP setup
$3,000 + GST once

Everything needed to launch the new site and get your Google presence right from day one.

✓
The new website. The 63 page design shown above, launched on shoresideplumbing.com.au with every current page address kept.
✓
SEO and AI search setup. Unique titles and descriptions, a clean heading structure, Plumber, Service, FAQ and breadcrumb schema, a sitemap and an llms.txt, all on launch.
✓
Google Business Profile setup and optimisation. Categories, services, service areas, hours, photos and description completed and linked to the new site.

Where you rank today

Your current ranking report for shoresideplumbing.com.au tracks 110 search terms on Google Australia. This is the starting line the retainer is measured against.

2#1
1#2 to 3
8#4 to 10
10#11 to 20
46#21 to 100
43Not in top 100
Close to page one · #4 to 20Rank
plumber broadbeach#4
blocked drains highland park#4
blocked drains merrimac#4
hot water highland park#6
plumber ashmore#8
emergency plumber ashmore#8
blocked drains broadbeach#9
blocked drains labrador#10
blocked drains benowa#11
blocked drains southport#12
blocked drains carrara#12
blocked drains ashmore#12
hot water broadbeach waters#12
tap repairs gold coast#13
hot water carrara#14
blocked drains broadbeach waters#14
leaking tap repair gold coast#17
blocked drains nerang#18
Money terms to win · Gold CoastRank
toilet repairs gold coast#34
plumber gold coast#38
gas fitter gold coast#41
emergency plumber gold coast#42
24 hour plumber gold coast#44
burst pipe repair gold coast#46
blocked drains gold coastNot in top 100
leak detection gold coastNot in top 100
hot water repairs gold coastNot in top 100
hot water system replacement gold coastNot in top 100
blocked toilet gold coastNot in top 100
drain cleaning gold coastNot in top 100
commercial plumber gold coastNot in top 100
local plumber gold coastNot in top 100

From the shoresideplumbing.com.au ranking report, October 2026. 18 terms sit between #4 and #20, so small gains move them onto page one or into the top three. The big Gold Coast terms are where the retainer is focused: "plumber gold coast" sits at #38, "emergency plumber gold coast" at #42, and "blocked drains gold coast" and "leak detection gold coast" don't make the top 100 yet.

Proof · A tree service client we manage, SydneySearch results
Search termLate Aug 2026Oct 2026
tree removal cost sydneyNot ranking#1
24 hour tree removal sydneyNot ranking#4
tree removal sydneyNot ranking#12
New search terms now ranking in the top 100Baseline+65

Google rankings from the client's monthly reports, 27 August to 22 October 2026. Client name withheld for privacy.

✓
SEO & Google Business Profile
$1,450 + GST / mo

Ongoing work on shoresideplumbing.com.au and your Google listing, reported monthly.

✓
Audit and keyword plan. Where you rank today for each service and suburb across the Gold Coast, and where the opportunities are.
✓
Content and on-page SEO. Strengthening your service and suburb pages, adding new pages where the searches are, and keeping titles, schema and speed in shape.
✓
Google Business Profile. Categories, services, photos and regular posts kept up to date, plus help asking happy customers for reviews.
✓
Local listings. Your name, address and phone kept consistent across directories.
✓
Monthly ranking report. Plain English: what moved, what we did and what's next.
04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the new website setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, calls and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
Read all reviews ›
★★★★★
"Outstanding service and the product was exactly what I was after."
Mick PolsGoogle
★★★★★
"Customer service and knowledge second to none. Highly recommend."
Robert MartinGoogle
★★★★★
"Rob explained everything in detail and the prices were very affordable."
Chloe SchofieldGoogle
★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
06 · Investment

Investment, in plain numbers

One setup fee for the new website with SEO and Google Business Profile setup, then one monthly fee for ongoing SEO and Google Business Profile management.

Setup · One-off
$3,000+ GST
New website, plus SEO and GBP setup
Monthly retainer
$1,450/mo + GST
Ongoing SEO and Google Business Profile
What's includedInclusion
New 63 page website, launched with every current page address keptSetup
SEO and AI search setup across every pageSetup
Google Business Profile setup and optimisationSetup
Ongoing SEO for shoresideplumbing.com.auMonthly
Google Business Profile managementMonthly
Monthly reportMonthly
Setup, then monthly$3,000 + $1,450/mo
◆

The bottom line. $3,000 + GST for the new website with SEO and Google Business Profile setup, then $1,450 + GST a month for ongoing SEO and Google Business Profile management.

All fees are quoted in Australian Dollars and are exclusive of GST. The setup fee is $3,000 + GST, a one-off fee covering the new website and SEO and Google Business Profile setup. The monthly retainer is $1,450 + GST and covers SEO and Google Business Profile management. Results shown for other clients are examples, not guarantees. This proposal is dated 26 October 2026 and is valid for 30 days from issue, until 25 November 2026.

07 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Access & onboarding
We get access to your domain, Google and website accounts.
03
Website live
The new site launches on shoresideplumbing.com.au and your Google Business Profile is set up.
04
Monthly reporting
Ongoing SEO and Google Business Profile work rolls out, with a plain English report each month.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226